Tata Safari 2021 India launch LIVE: Tata Motors begins price announcement of its new three-row flagship SUV

11:18 (IST)

Tata announces Safari Adventure Persona edition

Tata Motors has revealed the Safari Adventure Persona edition, which features a special 'tropical' paint job and blacked-out exterior elements.

11:16 (IST)

The 2021 Tata Safari gets the company’s Intelligent Real-Time Assist (iRA) suite of features. iRA – which is available on the Tata Nexon and Tata Altroz iTurbo – packs a host of connected car features such as geo-fencing, real-time vehicle tracking, remote lock/unlock, headlight operation and immobilisation, to name a few. The system will receive over-the-air updates, and also packs navigation by What3Words.

11:15 (IST)

The Safari mirrors the Harrier’s dashboard layout, but features an oyster white colour scheme and an ash wood insert on the dash. The Safari will be offered in 6- and 7-seat forms, with the 6-seat version getting captain chairs for the middle row.

11:10 (IST)

Tata Motors is clear No 3 carmaker in India: Guenter Butschek

At the launch of the new Safari, Tata Motors' MD and CEO Guenter Butschek highlights the company's strong performance over the last eight months, and how it has cemented its place as India's No 3 carmaker.

11:08 (IST)

The new Tata Safari is 63mm longer and 80mm taller than the Harrier (which it shares its Omega architecture with), and distinguishes itself with a new chrome grille, larger 18-inch alloy wheels and a more upright tail section.

10:57 (IST)

You can watch the live stream of the 2021 Tata Safari launch here.

10:40 (IST)

Tata revives the Safari nameplate

The 'Safari' name returns to the market after a brief hiatus. Fans of the SUV will remember the Tata Safari Storme, which had been on sale for the better part of a decade, but was discontinued well ahead of the implementation of BS6 emission norms.

10:31 (IST)

New Safari follows Altroz iTurbo

The new Tata Safari is Tata Motors’ second launch of 2021; it follows the introduction of the Tata Altroz i-Turbo, which is a more powerful petrol alternative for those who seeking something peppier than the standard Altroz petrol. It features a 1.2-litre, 110 hp turbo-petrol engine paired to a 5-speed manual gearbox

10:14 (IST)

We're coming to you LIVE from the launch of the 2021 Tata Safari!
 

Tata Motors is all set to launch the new-generation Safari today. Tata chose to revive the iconic Safari nameplate for its brand-new, three-row flagship SUV. Stay tuned as we bring you all the updates on the prices, variants and more details of the new Tata Safari shortly.

After weeks of drip-feeding information about its newest SUV, Tata Motors is all set to launch the new-generation Safari today. Tata chose to revive the iconic Safari nameplate for its brand-new, three-row flagship SUV, which was originally showcased as the Tata Gravitas at Auto Expo 2020. Set to go up against some established names in the segment, the Tata Safari finally goes on sale today, with its prices set to be announced in a little over an hour from now.

For the uninitiated, the new Tata Safari is Tata Motors’ second launch of 2021; it follows the introduction of the Tata Altroz i-Turbo, which is a more powerful petrol alternative for those who seeking something peppier than the standard Altroz petrol. It features a 1.2-litre, 110 hp turbo-petrol engine paired to a 5-speed manual gearbox. Tata is set to follow the Safari’s launch with the HBX mini-SUV, which was also showcased in concept form at the 2020 Auto Expo.

Stay tuned as we bring you all the updates on the prices, variants and more details of the new Tata Safari shortly.

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